False Profit LLC’s Alchemy
Gray Area is thrilled to host False Profit LLC on May 1st, 2010 for Alchemy!
Alchemy is an annual San Francisco event, packed with interactive art installations built to connect and amaze you. Participation highly encouraged — but we know you won’t be able to resist picking up that joystick, paintbrush, or microphone. See the flyer and press release below for more information.
FOR IMMEDIATE RELEASE
Washington, DC — Officials from the Securities and Exchange Commission (SEC) today announced that no regulations will be placed on the so-called Outlandish Ideas (OI) market. This move is seen as a victory for both capitalists and artists preparing for False Profit, LLC’s fourth annual Alchemy event on May 1.
“We’re pleased that the commission sees the wisdom in letting us take our batshit-crazy ideas as far as possible,” said False Profit staff economist Rosco Petracula, speaking through a prismatic tube from a tiny sacred galaxy unfolding inside the mind of an obscure minor deity. “After all, hasn’t this sort of reasoning driven every major economic advancement in history?”
Two years ago, the public learned an acronym previously only known to quantitative financial analysts: CDS (Credit Default Swap). These financial instruments, built on bets around subprime mortgages, led to the massive collapse of credit markets and sent the global economy into a tailspin. In hindsight, the way these types of investments pretended to do away with risk seem absurd.
Today, we know that risk is unavoidable and absurdity inevitable. False Profit’s Alchemy event, now cleared by the SEC, is expected to further provoke wild creativity in the OI markets. No idea is too outlandish to be unleashed. While some fear increases in spontaneous interaction and artistic expression, many are welcoming the preposterous unpredictability.
Reacting to the SEC statement, Mary Pranckster, Director of the Gonzo Tactics Institute said, “The primary reason we saw a meltdown in ‘08 was actually low insanity levels. Sure, at the time everyone thought things were crazy, but let me tell you: You ain’t seen nothing yet.”
For investors, some of the more visible outbursts of imagination will come on May 1 at Gray Area Foundation For The Arts (GAFFTA), where Alchemy will take place. Activities from zoetrope-building to ice cream making will take place alongside an interactive hyphae video floor, puppet theater, an immersive diorama, strobe flowers, and demonstrations from a wide range of experts in exotic disciplines.